New Products

Milani Cosmetics Launches ‘Highly Rated’ New Tubing Mascara

Its eight-point silicone applicator with 198 micro-bristles provides an even, clump-free application.

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By: Lianna Albrizio

Associate Editor

Milani Cosmetics has added a new tubing mascara to its portfolio. The release of its Highly Rated Lash Extensions XL Volumizing Tubing Mascara follows its recent brand refresh. On TikTok Shop, the product exceeded sales goals by 250% in its first two weeks and generated 1.5 million impressions, according to the brand. Pre-launched on TikTok Shop at $14.99, the new release marks the first time the brand has used the platform as a pre-retail launchpad. It builds on the viral success of Milan...

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